New iPads Aren’t A Surprise: Apple May Struggle In The Highly Competitive Marketplace For Tablets

Comparatively in comparison to Apple keynote which announced the iPhone 6/6+ as well as the Apple Watch The subsequent iPad event was going to be an unassuming affair. It’s true that the brand iPad Air 2 and the iPad Mini 3 as well as the iPad Mini 3 are bringing the same features that we’ve been waiting for, and it give them the look of old news. Not an ideal situation in a time when iPad sale numbers are falling by almost 10 percent on a market crowded with alternatives.

Despite speculation of a huge iPad or hybrid tablet/laptop models, Apple stuck with the similar design and shape, but they made them thinner and thinner. The iPad Air 2 is only 6.1mm thin.

Air 2 comes with this year’s A8X processor that Apple states that it’s 40% more efficient than the prior A7 model. The Air 2 also has it has a graphics processor that claims 2.5x speed. Additionally, it has an improved 8mp camera, which supports HD 1080p videos, as well as software available in iOS 8 that lets you use speed-motion, burst mode as well as time-lapse recording. The iPhone also comes with a TouchID fingerprint scanner, which was first used on iPhone 5S. iPhone 5S and also found in the most recent iPhone models.

The thing that is unique is the fact that Apple is now offering a variety of devices which are competing in the same space. The most expensive iPhone 6+ and the iPad Mini 3 are roughly similar in size. This upgrade doesn’t do enough to distinguish them. Do not be shocked if you find that it disappears in two years when the bigger iPhone is priced lower.

Apple will keep selling previous versions of its tablets and a version that can be found at any point of the range of prices, starting at PS199 for the first Mini model up to a hefty PS629 for the most powerful iPad Air 2. It’s a bit crowded, however maybe this is Apple’s attempt to compete with other tablet makers looking to challenge with regard to pricing.

Recent announcements of an partnership with IBM is a sign of a change of Apple’s indifference to the business market. Perhaps, the addition of TouchID as well as better capabilities in securing devices’ content more safely could make iPads for business more desirable. It’s all about the price: a lot of companies select the most affordable Android version that is available and lock it in only one app. In the event of a malfunction the device is simply substituted. This is the reasoning of keeping a variety of iPad models available.

The big reveal in the keynote was the introduction of a retina display to the iMac: a 27″ machine with a jaw-dropping 5120×2880 screen. This is big enough to allow the editing of super-high-resolution 4K videos, at full size, with space around it for the panels and windows of the editing software – you could call it a 5K screen. Prices start at just PS1,999 that, when you consider the price of a 4K screen, is a great cost. It also gets an update. Mac Mini also gets an update, but it’s still a basic desktop, but for those that requires a separate keyboard, monitor and mouse, it comes with the latest processors that are based the Intel Haswell core. The price drops to PS399.

The Apple productivity suite receives an update on the two platforms: OS X and iOS. The most recent version of the OS for desktops, Yosemite, was revealed in the summer, and was launched on the 21st of July. Like Apple stated last year that the regular updates to the OS will now be free.

Are these improvements on the iPad line sufficient to revive Apples business in the tablet space? Most likely no. The main issue to Apple is the fact that the market is crowded, filled with less expensive alternatives, and second-hand iPads that be running iOS 8 perfectly well.

There are a lot of tablets and other devices with each other Perhaps the lessons learnt in the time Steve Jobs returned to Apple during the 1990s were lost: make very few products, be sure that they’re of top quality, and then be ready to give up the lines.

Similar to the majority of Apple products, the new iPads are exceptionally well-engineered however, there’s no way to differentiate these models from other ones the fact that they’re sold in a gold color isn’t enough to warrant them as an absolute must-have.